With a natural intuition for understanding what people want, Reed Fendler has a “sixth sense” for connecting with his clients. A great listener with a tenacious spirit, he brings focus, empathy, and determination to every interaction.

Originally from New England, Reed moved to Asheville with his family in 2007. Since 1981, he has owned and operated several businesses, developing a keen eye for the many details that make a buying or selling experience seamless and successful. By working with a select number of clients at a time, Reed ensures personalized attention, meaningful communication, and win-win results.

With more than 30 years of experience across customer service, hospitality, employee retention, and facilities management, Reed’s depth of expertise shines through in every transaction. His greatest satisfaction comes from helping clients find the right property at the right price — and making the journey enjoyable along the way.

Reed lives in Biltmore Forest with his wife and children. When he’s not assisting clients, you’ll find him biking through the Biltmore Estate, hiking the Blue Ridge Parkway, or cooking for family and friends. He loves exploring Asheville’s vibrant dining scene and savoring all the beauty the mountains have to offer.